- Steven Cravotta
- Posts
- Every failed business was a success
Every failed business was a success
Hey there,
I thought I was wasting time jumping between side hustles and jobs.
Hoverboards. Puff Count. A 9-to-5. An SMMA.
None of it felt like my forever business.
I kept thinking: "When am I going to find the one thing and stick with it?"
Then I built Posted.
And I realized: nothing was wasted.
Every skill I learned from jumping between ventures was stacking.
And they all came together for this moment.
One of my first businesses was dropshipping hoverboards.
Shipping times were insane. I had no control over fulfillment and customers got pissed quickly.
I learned: if I don't control the product, I'm screwed.
That's why I went into mobile apps. Full control and no reliance on suppliers or shipping.
Then I built a quit vaping app in college.
Scaled it to $44k/month, then sold it.
I learned how to validate ideas, outsource development, and build subscription models.
That's why I knew exactly how to build Posted from day one.
Right after college, I worked at an affiliate marketing company.
I learned how real companies run.
Funnels. Revenue models. Team structure. Operations.
That's why Posted runs at $150k/mo today.
Once Puff Count took off, brands started asking how I grew it on TikTok.
So I started an agency helping brands go viral. We scaled it to $100k/month.
I learned how to manage clients, sell high-ticket services, and deliver on time.
That's why I can sell Posted to brands and run a sales team now.
Posted is every lesson from every venture stacked into one thing.
That's skill stacking. It's the one skill that makes every other skill worth more.
If you're jumping between projects right now, you're stacking skills for something you can't see yet.
Peace,
Steven