- Steven Cravotta
- Posts
- How I test my ads for free
How I test my ads for free
Hey there,
I was on the organic content hamster wheel for years.
Posting TikToks daily. Hoping one would go viral. Praying it would drive app downloads.
It worked, but it was exhausting and inconsistent.
Then I figured out how to make it way easier.
Test organic first. Scale winners with paid ads.
Here's the exact process I used to scale Puff Count to $44k/month.
Step 1: Post organic content (let TikTok show you what works)
I posted TikToks every day about Puff Count. Some hit. Some flopped.
My 3rd video: 5k views.
My 7th video: 20k views.
Eventually, one video hit 2.6 million views.
TikTok was telling me: "This content works. This is what people want to see."
Step 2: Take the winners and scale them on paid ads
Once I had a video that went viral organically, I did something simple:
I took that exact video and put it on TikTok and Facebook ads.
The 2.6 million-view video ran profitably immediately.
No guessing. No testing 50 different creatives. No wasting money on content that didn't work.
TikTok already told me it worked. So I just hit the gas with paid ads.
The smartest play is using both.
Post organically.
Build a content library.
See what TikTok pushes.
Then take your best-performing videos and scale them with paid ads.
This is how I'm scaling Posted right now.
Same playbook.
If you're running paid ads without testing organic first, you're leaving money on the table.
Peace,
Steven