How to recover already lost app revenue

April 14, 2026

Hey there,

Every time a user hits your paywall and leaves without paying, you just lost money.

Or did you?

With Puff Count, I watched 80% of users drop off at the paywall every single day.

That's 8 out of every 10 people who:

And then left without converting.

But most of those people are still on their phone five minutes later.

They're not gone. They just needed one more push.

So I built a drip funnel.

Two minutes after leaving the paywall, I send a push notification with a 30% discount.

Some take it.

The ones who don't get another notification 10 minutes later with 50% off.

Still not converting? Send a hail mary with 80% off another 10 minutes later.

“But Steven at 80% off I’m basically giving my app away for free”

Yes, but if they were going to leave anyway, that revenue was already gone.

Every person who converts is money you would have never seen.

And setting up a drip funnel takes one afternoon.

Most founders optimize the paywall and ignore everyone who walked away from it.

That's where you can recover already lost revenue.

Peace,
Steven