I almost gave up on mobile apps

Hey there,

When I launched Puff Count in college it flopped.

The first few months were nothing. No traction. No users. No real revenue.

I started wondering if I should just quit and get a real job.

So I almost did… But I kept going because I knew the vaping problem was real. I had it myself.

I built Puff Count because I wanted to quit and I knew thousands of other people did too.

The problem was real and the demand was there.

I just hadn't figured out the marketing yet.

So I committed to posting a TikTok every single day.

My first videos tanked. 200 views if I was lucky. Some got 50. One got 7.

People made fun of me because it was cringe.

But I kept posting. Every single day for two months.

Then one video hit 2.6 million views.

That single video drove 4,000 downloads overnight.

Two months of daily posting for one video to hit. Most founders quit after three days.

So if you're thinking about quitting right now, remember this.

Every business takes time to figure out. Stay consistent and test different marketing until something hits.

Puff Count didn't fail because the idea was bad.

I just hadn't found the right way to market it yet.

Once I did it grew to 120k followers. 50 million organic views. $44k/month in revenue.

But none of that would've happened if I quit.

If you're working on something that isn't taking off yet, don't quit. You're just figuring it out.

Get the daily content system that took me from 200 views to 50M

Peace,
Steven