I lost $100k because of one decision I refused to make

Hey there,

For two years, I was the face of PuffCount.

Every viral TikTok, every hook, every vape teardown video. All me. 120k followers and 50 million views, all built on content I created myself.

Then I burned out.

I didn't want to make vaping content anymore. I'd been doing it for years and the passion was gone. 

But I also couldn't find a creator I trusted enough to hand it to. 

What if the content flopped?
What if they got the tone wrong?
What if they said something off-brand?

So I did nothing.

For a year, I posted zero content. The algorithm forgot PuffCount existed and the downloads dried up.

That decision cost me over $100k in revenue.

What hurt most was realizing I'd built the bottleneck myself by refusing to let go.

One perfect creator was never the answer. 

The answer was a system where hundreds of creators competed to make my content on a results-only basis.

That frustration pushed me to build Posted.

You can make your app go viral with creator contests.

No upfront costs, and no babysitting. 

Brands upload a brief, creators compete to submit content, and only the performing videos get paid.

In the latest contest, 97 creators submitted videos and got 234,000 total views. We only paid the winners.

Your app needs a system, not your face on every video.

Stop being the bottleneck and build a system to run without you.

Peace,
Steven