- Steven Cravotta
- Posts
- I thought I was wasting time (I wasn't)
I thought I was wasting time (I wasn't)
Hey there,
I thought I was wasting time jumping between side hustles and jobs.
Hoverboards. A 9-to-5. Puff Count. An SMMA.
None of it felt like my forever business.
I kept thinking: "When am I going to find the one thing and stick with it?"
Then I built Posted.
And I realized: nothing was wasted.
Every skill I learned from jumping between ventures was stacking.
And they all came together for this moment.
Here's what each one actually taught me:
Hoverboards taught me to control the product.
One of my first businesses was dropshipping hoverboards.
Shipping times were insane. I had no control over fulfillment. Customers were pissed.
I learned: if I don't control the product, I'm screwed.
That's why I went into mobile apps. Full control and no reliance on suppliers or shipping.
The 9-to-5 taught me how businesses actually operate.
Right after college, I worked at an affiliate marketing company.
I learned how real companies run. Funnels. Revenue models. Team structure. Operations.
That's why Posted made $700,000 in the first year.
Puff Count taught me app building and recurring revenue.
I built a quit vaping app in college. Scaled it to $44k/month, then sold it.
I learned how to validate ideas, outsource development, and build subscription models that actually work.
That's why I knew exactly how to build Posted from day one.
The SMMA taught me how to sell and deliver.
Brands asked me how I grew Puff Count on TikTok. So I started an agency helping brands go viral.
Scaled it to $100k/month.
I learned how to manage clients, sell high-ticket services, and deliver on time.
That's why I can sell Posted to brands and manage a sales team now.
That's why I have an insane conviction in building Posted.
It's every lesson from every venture stacked into one moment.
If you're jumping between projects, you're not wasting time. You're stacking skills.
One day, all of it will come together for the right idea.
Peace,
Steven