- Steven Cravotta
- Posts
- I turned my app flop into a successful exit
I turned my app flop into a successful exit
Hey there,
Launch day matters, right?
You think if you build a great product, design the perfect onboarding, and hit "publish" on the App Store.
Then people will care and revenue will pour in.
Won't happen.
I launched Puff Count and it flopped.
Nobody cared and downloads were terrible. The revenue I did make was a complete joke.
Many founders would've quit right there.
But I didn't.
Instead, I committed to posting one TikTok every single day until something hit.
Even when it was cringey, even when people made fun of me, even when videos got 200 views and felt like a complete waste of time.
I kept posting.
The app didn't blow up overnight but eventually one TikTok went viral and generated 4,000 downloads.
From there, Puff Count scaled to $44,000 per month in monthly recurring revenue, racked up 50 million TikTok views and 120,000 followers.
Same app that flopped at launch.
The only difference between my failed launch and my successful app was: I kept going.
Launch day is just day one. The real work starts after.
Peace,
Steven