I walked away from $40k/month paycheck

September 11, 2025

Hey there,

People think I'm crazy for selling my last app Puff Count, at $44,000 monthly recurring revenue.

“Steven, you had $40k coming in every month. Why would you give that up?”

Let me explain: I built Puff Count in college as a passion project.

Four years later, it was printing 5-figures monthly and helping thousands quit vaping.

But my passion wasn't the same anymore.

Every morning, I'd wake up and check the ads, making sure we weren't burning money.

The app was scaling, but it also meant more time, more focus, and more responsibility every single day.

I spent 10 months going back and forth on whether to sell.

Then I realized something: I could farm that $44k for another year, or I could exit at peak value and go all-in on my next vision.

Next week, my app broker sent me the perfect offer.

Three weeks later, a studio in Europe bought Puff Count.

Letting go of a 4-year-old baby was tough. But it was one of the best decisions I made because it changed everything:

When you're splitting energy between maintaining one success and building the next, both suffer. I was managing Puff Count's growth while trying to launch Posted. Neither got my full attention.

The moment I sold and went all-in on Posted, everything accelerated. Posted is growing faster than Puff Count ever did.

The hardest part wasn't letting go of the money. It was trusting myself to build something even bigger.

Peace,
Steven