I went from $3k to $30k MRR with this tool

November 18, 2025

Hey there,

Puff Count was stuck at $3k/month.

I was getting downloads. I had solid organic traffic from TikTok. The app worked.

But I was barely making rent.

I had a paywall. Users hit it. Some converted, most didn't.

But I had no idea what was working and what wasn't.

I was guessing, changing the wording and tweaking the price.
Pushing updates to the App Store every time I wanted to test something new.

I'd change the price from $3.99 to $4.99, wait a week for approval, and see no difference.

I'd rewrite the headline, push another update, and watch conversions stay flat.

I thought about just accepting $3k/month. Maybe that was the ceiling.

Then I found Superwall. It changed everything.

It's a paywall AB testing tool that lets you test remotely without pushing App Store updates.

You can test pricing, wording, button copy, social proof, emojis, countdown timers. Everything.

And it shows you exactly which version drives the highest lifetime value.

I A/B tested every small element:

One element at a time. Measure the impact, keep what works, kill what doesn't.

Users who saw $9.99/month had higher LTV than users who saw $3.99/month.
Sounds counterintuitive, but the data doesn't lie.

Adding a countdown timer increased conversions by 12%.

Real user reviews outperformed generic testimonials.

Not everything worked. I thought a discount badge would help.
It tanked conversions by 8% so I killed it.

Within 4 months, I went from $3k/month to $30k/month.

Same app. Same traffic. Just optimized monetization.

Most founders think they have a traffic problem when they actually have a conversion problem.

You don't need more downloads. You need to convert the downloads you already have.

If you're not A/B testing your paywall, you're guessing. And guessing is expensive.

Peace,
Steven