Learn How This App Prints $500K/Month

January 20, 2025

Hey buddy,

My app, Puff Count, hit $40,000 MRR by helping people to quit vaping. 

But there’s an app out there making $500K/month in a similar niche. It helps people drink less alcohol.

Let me break down what I learned from them and how you can apply the same principles:

Why This Idea Works:

This app solves a painful, specific problem: alcoholism. Big problem = easier marketing.

Think about it: People want solutions for issues that impact their health, happiness, and relationships.

How They Market

Their marketing is simple but genius. They use the classic UGC framework (more on UGC at the end):

  • Hook: Grabs attention instantly.

  • Value Prop: Why the app matters.

  • Problem: What users struggle with.

  • Solution: How the app helps.

  • Before & After: Show the results.

This before-and-after element is a game changer because it hooks the audience by showing a real, relatable transformation.

If you want to see ads like theirs, head to the Meta Ads Library. Study their videos. I always ask these questions:

  • Which hooks are they using?

  • Which framework are they using?

  • Which call to action are they using?

Next, let’s talk about the $500K/Month Onboarding Flow

A high-converting onboarding flow is key to this app’s success. It turns users into paying customers.

Here’s their flow:

1: Make Users Feel the Problem
The onboarding asks questions that make users think about their drinking habits. It encourages self-reflection and highlights the pain points.

2: Back It Up with Social Proof
They show testimonials: “Here’s how Matt reduced his drinking.”
And use science-backed data: “If you drink less, you’ll feel healthier.”

3: Prime for the Paywall
They use a hard paywall, which means you cannot skip it. You can either start a free trial with a yearly subscription or pay $6/month immediately. The user is so invested at this point of the flow, the hard paywall will convert like crazy.

What Makes It Stick

Beyond the onboarding, the app delivers features that keep users engaged:

  • Streaks: Build streaks to replace bad habits.

  • Private Community: Share progress and connect with like-minded users.

  • Daily Check-ins: 1-on-1 coaching to stay on track. (A great upsell)

Their mission is:
Replace unhealthy habits, provide community, and daily accountability. This combination drives incredible user engagement and loyalty.

That’s how this app prints $500K/month.

Steal these strategies, if you’re building an app. They’re simple, effective, and designed to convert users into loyal customers. Don’t reinvent the wheel. Find the best app in your niche and model what works.

If you are looking for UGC content but you are tired of paying bad creators, I got something for you.

I built Posted—to solve the problem of paying for bad creators. With Posted, you only pay for the best-performing videos.

Let me know what you think about the framework, and reply if you’ve got questions about scaling apps like this.

Peace,
Steven

Work 1o1 with me: https://www.joinsaasaccelerator.com/ 
Run a content contest for your brand: https://postedapp.com/brands

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