- Steven Cravotta
- Posts
- My ego lost me $100,000
My ego lost me $100,000
Hey there,
I made a mistake that cost my app millions of views and a good chunk of money, too.
When Puff Count started taking off, I was posting TikToks daily.
Some got thousands of views, others hit millions.
But at some point, I got burnt out from posting every single day.
Instead of hiring someone to take over, I just... stopped.
For a whole year, I didn't post a single TikTok.
Why didn't I hire a creator? Pure ego.
I thought I was the only one who could make viral content for my brand. I didn't trust anyone else with "my baby."
Other apps were crushing it with creator marketing while I sat on the sidelines protecting my precious brand.
That decision cost me $100k+ in potential revenue.
Here's what that expensive lesson taught me:
The biggest killer of app growth isn't bad marketing or poor product-market fit. It's your ego.
We think we have to do everything ourselves. We can't let go of control. We're afraid someone else will "mess up our vision."
But while we're protecting our ego, competitors are scaling past us.
Peace,
Steven