Steal My $40K/Month Onboarding Flow

Hey buddy,

Your onboarding flow is the first experience users have with your app. If you nail it, you won’t just welcome new users, you will print money. One of the main reasons I scaled my app to over $40K MRR before I sold it.

Here’s how you can steal my $40k/mo onboarding flow:

1. Reaffirm Their Decision

Start with a “Congratulations Screen.”

Make the user feel like they’ve made the right choice by downloading your app. This instantly builds trust and excitement, which makes them less likely to churn.

2. Use a Survey to Collect Data

Ask meaningful questions like:

• What brings you to the app?

• What’s your current situation?

• What’s your biggest goal?

Understanding why users are here is crucial. The clearer your picture of the user, the easier it is to tailor their experience and prime them to convert.

3. Make Them Feel Their Problems

I hired a behavioral scientist to craft these questions, and it was a game-changer. Don’t worry, you don’t need to spend on one right away.

Here’s what I learned from her:

• Ask deep questions that force users to think about their problem

• Use social proof to build trust ("Over 50,000 people have already quit vaping using this method")

• Follow up with testimonials to reinforce the problem-solving aspect ("Matt reduced his drinking in 30 days with this app")

That's how you make users feel their problem + your ability to solve it.

4. Push Design to the Next Level

For onboarding screens, I swear by 99designs.

You can run a design contest, let creatives compete, and pay only for the best results. It’s the easiest way to get killer designs without overspending.

5. Use a Hard Paywall

Most apps make the mistake of letting users skip the paywall and explore for free. Big mistake I made myself in the beginning too.

A hard paywall forces a decision: pay or leave. And it works.

I used this exact strategy with Puff Count. After priming users with self-reflection questions and showing testimonials, I locked the core features behind a hard paywall. By that point, users were already invested and they paid.

The $500K/month alcohol app from the last email does the same. By the time users hit the paywall, they’ve already committed so they convert at a much higher rate.

If your app provides real value, don’t be afraid to charge for it.

Reply to this email if you’ve got questions about building or optimizing your onboarding flow.

Peace,
Steven

Work 1o1 with me: https://www.joinsaasaccelerator.com/ 
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