Stop selling your app in your content...

April 22, 2026

When I first launched my previous app Puff Count, I did what every founder does…

I made polished content about the app to drive installs.

You know… showing the features, the UI, how it worked, etc.

Well as you’d imagine… I absolutely just wasted my time… it didn’t work.

Then one day I tried something different.

I made a 15 second clip showing what's actually inside a vape. 

I didn’t pitch my app… I didn’t even mention the name…

I just showed the app for 2 seconds at the very end.

That video hit 476,000 likes and drove thousands of downloads.

It was so stupidly simple and effortless, but it still worked...

Because nobody on social media cares about your product. 

They care about the problem it solves, the transformation, the story.

Your video has exactly one job, and that's getting someone curious enough to tap over to the app store. 

That's it.

Your app store listing handles the download. 

Your onboarding handles the paywall. 

You don't need to cram everything into a 15-second video.

Using that approach, I took Puff Count from nothing to 1M+ users and $44k/mo.

And now my students are running the same playbook across totally different niches.

Tonight at 7pm EST I'm going live and walking through the full system behind this.

  • How to find the exact content format that'll go viral for your specific app.

  • How to get creators making videos for you (without paying upfront).

  • And how to turn your organic winners into paid ads that print.

Spots are limited by Zoom, so grab yours here before it fills up:

See you tonight at 7pm EST.

- Steven