Stop thinking about web-to-app payments

Hey there,

You've probably heard about routing payments around Apple to dodge the 30% fee.

If your app makes under $1M a year, that’s not necessary.

You qualify for Apple's Small Business Program, and your cut drops from 30% to 15%. 

Same product, same store, half the take. You just have to apply.

A founder making $20k a month who never enrolls is handing Apple an extra $3,000 every month. 

That's 36 grand a year sitting on the table because nobody told them the program existed.

Apply on day one. The form takes a few minutes. 

You confirm you're under the threshold, agree to a couple of terms, and Apple flips your cut to 15% on the next billing cycle. 

No catch. Just half the tax.

After $1M/year in revenue, Apple bumps you back to 30%.

You need an extra $150k in revenue just to cover the higher fees. 

That's when you can think about integrating Stripe and web-to-app payments. 

So under a million, don't waste a second engineering your way around Apple. 

Their checkout is the lowest-friction payment on earth. Double-tap the lock screen and it's done.

Open App Store Connect, find the Small Business Program, and apply.

Still under $10k MRR? Get my full system to scale past it.

Peace,
Steven