The Tinder trick that prints $80M monthly

Hey there,

Tinder makes $80M/month. Wanna know their secret?

They don't just sell subscriptions. They hit you with multiple revenue streams at once.

While most app founders pick ONE monetization method and pray, Tinder hits you from every angle:

• Subscriptions (Tinder Gold)

• In-app purchases (Super Likes, Boosts)

• Ads between swipes

All in one app.

That's how they turned swiping into $80M monthly.

Same strategy I used with Puff Count: subscriptions for core features, IAPs for premium tools. Hit $44k/month before I sold it.

Here's what most founders miss:

They build first, then slap on whatever monetization model seems easiest.

That’s backwards.

Smart founders design monetization into the user experience from day one.

Think about it:

• Daily habit apps (Headspace pulls $100M+ with subscriptions)

• One-time tools (Procreate made $40M from $12.99 downloads)

• Games and social (Clash of Clans: $9M monthly from gem purchases)

The money isn't in picking the "right" model. It's in matching the model to how people actually use your app.

Tinder users swipe daily → subscriptions work
Power users want advantages → IAPs work
Free users need entertainment → ads work

Stack them right, and you print from every angle.

→ Get the monetization blueprint that built my $44k/month app

Peace,
Steven