- Steven Cravotta
- Posts
- This Belief Kills Apps Before They Make $1
This Belief Kills Apps Before They Make $1
Hey bro,
I used to think if I build a great app, the MRR would start pouring.
If I nailed every screen, every feature, every pixel — people would naturally find it and I’d be printing cash.
But I was wrong.
I built Puff Count, launched it, and waited… nothing.
No downloads.
No revenue.
No users.
Then one day, I recreated a viral TikTok showing how Puff Count helps people quit vaping. No budget. Just me and my phone.
It got 2.6M views.
That TikTok alone kickstarted Puff Count to $10k MRR — all organic.
No paid ads. No growth hacks. Just organic content that went viral.
Later, when I started running paid ads, that’s when things exploded. I scaled all the way to $45k/month and sold my app to a mobile studio in Europe.
So here’s the truth:
A mediocre app with great marketing will always outperform a great app with no marketing.
Every. Single. Time.
Why?
Because attention = money.
You could have the best, most advanced, most beautiful app in the world… but if nobody knows about it, who cares?
Marketing is what:
· creates demand
· gets people to care
· turns downloads into cash
So if your app has users but isn’t growing — don’t build more features. Focus on marketing.
Some quick tips:
· Nail your hook
· Target the right pain point
· Post consistently over weeks and months
· Test, tweak, and stay patient
If you’re serious about growing your app to $10k/month — and you want someone who’s been in the trenches to guide you…
Apply to join the SaaS Accelerator and let’s scale your app:
Peace,
Steven