This is better than millions in funding

January 06, 2026

Hey there,

Most founders think they need investors to launch a SaaS. I did too.

Until I figured out there’s something way better than funding.

That’s the reason I built Posted to over $1M in sales. 1,000+ brands. 40,000+ creators.

No VCs involved and no seed rounds raised.

I didn’t even have a pitch deck.

So how did I do it?

I had something better than VC money.

I had an audience.

Not a huge one but 17k Twitter followers when I launched.

And it was the right audience: App founders, marketers, and brand owners who needed creators.

I got that audience by doing two simple things:

1: I built in public

I tweeted about Posted every step of the way. I shared the idea, showed the sketches, and talked about what we are building.

By the time we launched, my audience was already invested.

2: I solved my own problem

Posted exists because I had a problem with Puff Count. I couldn't create enough content myself and hiring creators was a nightmare.

So I built Posted to solve that.

When you build something you actually need, selling it becomes easy because it's real.

While my audience became my marketing budget, my story became my distribution.

I bootstrapped Posted to over $1M.

My biggest lesson:

Personal brand > VC funding.

You don't need millions of followers.
You need the right followers who trust you and have the problem you're solving.

If you have 5,000 followers and you're solving a real problem, you can build a 7-figure business.

Peace,
Steven