- Steven Cravotta
- Posts
- This research method builds viral TikToks
This research method builds viral TikToks
Hey there,
Everyone thinks building apps is about coding or marketing.
But the skill that actually made me millions? Pattern recognition.
When I was building Puff Count, I didn't just guess what content would work.
I went on TikTok and typed "quit vaping." Sorted by most popular. Found a girl with 3.7 million views on a video about quitting vaping.
She is the reason I decoded the TikTok game. She wasn’t sharing boring features. She was sharing transformation stories.
So I recreated that concept. Tore apart a vape on camera, showing how nasty it was inside.
That video hit 2.6M views and drove 4,000 downloads overnight.
Overall, I got over 20 million views on TikTok for Puff Count
Here's my exact research process:
Step 1: Search your niche's main keyword on TikTok
Step 2: Sort by most popular content of all time
Step 3: Find the patterns in what's getting millions of views
Step 4: Recreate the concept but make it better for your audience
While other founders were making app demo videos that got 200 views, I studied what worked and adapted those patterns for Puff Count.
The breakthrough wasn't coming up with original ideas. I recognized what was already working and moved fast to capitalize on it.
This systematic approach to studying viral content changed everything for me.
I use this same research method for every piece of content I create. It's how I consistently find what resonates before my competitors do.
Peace,
Steven