Why I killed my $44k/month cash cow

October 25, 2025

Hey there,

People think I'm crazy for selling Puff Count at $44,000 monthly recurring revenue.

"Steven, you had $44k coming in every month. Why would you give that up?"

Let me explain.

I built Puff Count in college as a passion project.

Four years later, it was printing 5-figures monthly and helping thousands quit vaping.

But my passion wasn't the same anymore.

Every morning, I'd wake up and check the ads, making sure we weren't burning money.

The app was scaling, but it meant more time and responsibility every single day.

I spent 10 months going back and forth on whether to sell.

Then I realized something: I could farm that $44k for another year, or I could exit at peak value and go all-in on my next vision.

A week later, my app broker sent me the perfect offer.

Three weeks later, a studio in Europe bought Puff Count.

Letting go of a 4-year-old baby was tough. But it was one of the best decisions I made.

Because when you're splitting energy between maintaining one success and building the next, both suffer.

I was managing Puff Count's growth while trying to launch Posted. Neither got my full attention.

The moment I sold and went all-in on Posted, everything accelerated.

Posted hit $700k in revenue in 12 months and is growing faster than Puff Count ever did.

The hardest part wasn't letting go of the money. It was trusting myself to build something even bigger.

Most founders hold onto their first success too long. They're afraid to let go because it's working.

But "working" isn't the same as "optimal."

Sometimes the best move is walking away from guaranteed money to bet on yourself again.

Peace,
Steven