Why I sold my $44k/month app

February 03, 2026

Hey there,

I built my last app, Puff Count, for 4 years.

Made it to $44k MRR and helped thousands of people quit vaping.

Then I sold it.

People ask me: "How could you walk away from something you built for so long?"

Meanwhile, founders who can't let go watch their apps slowly die. Their revenue drops and their users churn. By the time they're ready to sell, nobody wants it.

My answer is simple: Everything is for sale at the right price.

Because as an entrepreneur, your focus always shifts.

After 4 years of running Puff Count, my passion wasn't the same as the day I built it.

But I had a new vision: Posted.

And I couldn't scale Posted to $1M+ while running Puff Count.

Holding on too long kills momentum.

If I'd kept Puff Count for another year, my passion would've died completely.

And when your passion dies, the product suffers, the marketing suffers, the growth stalls, and the app flatlines.

Buyers don't want apps that are trending down. They want apps with momentum.

So I exited while the app was still scaling and got leverage in negotiations for a better price.

Timing matters more than you think.

I'd rather bet on the future than cling to the past.

Posted is where my conviction is now. That's where my energy goes.

Splitting your focus is a recipe for disaster and you end up doing both things poorly.

Everything is for sale at the right price.

Peace,
Steven