Why I sold my $44k MRR app

December 04, 2025

Hey there,

I was making $44k/month with Puff Count. And I still sold it.

People keep asking me: "Why would you walk away from that?"

Let me explain:

I built Puff Count in college as a passion project.

My friends and I got addicted to vaping. I wanted to quit, so I built an app to help people track their puffs and quit over time.

I ran it for 4 years.

120k followers on TikTok. 50 million organic views. $44,000 in monthly recurring revenue.

But my passion wasn't the same as when I started.

And I've always believed everything is for sale at the right price.

A studio in Europe came to me with a great offer. They had 20+ apps and the infrastructure to scale it bigger.

I could've kept farming $44k/month. But here's what I knew:

If I held on too long, my passion would die completely.
And when your passion dies, the product suffers. The marketing suffers. Everything suffers.

I also had something new I was obsessed with: Posted.

A marketplace connecting brands and creators.

And I couldn't give Posted my full focus while running Puff Count.

So I made the call to exit.

4 weeks later, the deal was done, and cash hit the bank.

Was it emotional? Yes. I built Puff Count for 4 years. It was my baby.

But it was also one of the best decisions I ever made.

Because now I'm laser-focused on Posted. And Posted is going to be a billion-dollar company.

The lesson: timing matters.

I exited while the app was still scaling. That gave me leverage in negotiations and a better price.

If I'd waited until I lost interest, the buyer wouldn't have wanted it.

Exit while you still have momentum. Follow where your passion goes.

I coach founders on this exact thing:

How to know when to scale, when to pivot, and when to walk away.

Peace,
Steven