- Steven Cravotta
- Posts
- Your pre-launch waitlist is worthless
Your pre-launch waitlist is worthless
Hey there,
The pre-launch waitlist you're building is worthless.
Every name on it is someone who clicked once and will never think about your app again.
The best thing you can do before launch has nothing to do with collecting emails.
Instead, start posting content in your niche before the app even exists.
Warm up the account, post daily, study what goes viral, and save every winning format to a spreadsheet.
By launch I always have 30 proven formats banked, so I'm never guessing what to post.
When your app goes live, you've already cracked the content and you know exactly what to make.
I learned this while lighting money on fire with Posted.
We ran paid ads to a waitlist and optimized for signups.
Facebook saw we wanted clicks, so it went and found the cheapest clickers it could.
Grandmas tapping every ad in their feed. People with no desire for the product.
We just got a list of useless email addresses and burnt through $1,000 real quick.
The list just sits there. Content stacks on itself every single day.
Every video you post before launch teaches you something, builds an engaged audience, and trains the algorithm on who your app is for.
This is THE pre-launch move.
Open a TikTok account and start posting.
Comment, engage, study the videos already going viral and bank the winning formats.
If you get this right, you launch with an audience already waiting instead of an empty feed.
Peace,
Steven